Headless Shopify rebuild for a growing D2C brand
Replatformed a slow theme store to a headless storefront with sub-second pages and a smarter checkout.
- Services
- Web Development, UI/UX Design
- Industry
- E-commerce & Retail
- Timeline
- 9 weeks
- Year
- 2025
- +0%
- conversion rate
- 0.8s
- mobile load time, from 4.2s
- +0%
- average order value
Northwind's theme-based store had grown through five years of apps and patches. Pages took over four seconds to load on mobile, the checkout leaked customers at the shipping step, and every campaign landing page needed a developer.
- 01
Audited analytics and session recordings to find where revenue was actually leaking.
- 02
Kept Shopify for checkout, inventory and payments; moved the storefront to a headless Next.js front end.
- 03
Rebuilt the product page around the three questions customers asked most, with reviews and delivery estimates above the fold.
- 04
Gave the marketing team a CMS with reusable landing-page blocks so campaigns no longer waited on developers.
A headless storefront that renders in under a second, a redesigned product and cart flow, and a content system the team runs themselves. Every old URL was mapped and redirected, so organic traffic carried straight over.
“We gave them an aggressive deadline and they still delivered more design iterations and options than we asked for.”
Priya Shah
Founder, Northwind
Next up: Clearpath Clinics
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