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Harbor Realty · Real Estate

Live-listing website with instant lead routing

MLS-synced listings, crawlable property pages and AI-qualified leads routed straight to agents.

Services
Web Development, AI Automation
Industry
Real Estate
Timeline
8 weeks
Year
2024
Harbor Realty
0.1x
qualified leads
<0 min
enquiry to agent, from 20+ hours
+0%
organic traffic in six months
The challenge

Harbor's listings lived inside an iframe from a third-party provider: invisible to Google, slow to load and impossible to brand. Enquiries landed in a shared inbox and often waited a day before an agent replied.

Our approach
  1. 01

    Synced the MLS feed into the site so every property became a real, indexable page with its own metadata.

  2. 02

    Designed property pages around photos, map and the two actions buyers take: book a viewing and ask a question.

  3. 03

    Added an AI assistant that answers listing questions and qualifies enquiries by budget, timeline and financing.

  4. 04

    Routed qualified leads to the right agent in HubSpot within a minute, with the full conversation attached.

The solution

A fast, fully branded listings site that ranks for neighbourhood searches, with an AI front desk that qualifies buyers around the clock and hands them to agents while interest is still hot.

Next.jsMLS APIClaudeHubSpotGoogle Maps
Harbor Realty
Harbor Realty
Leads now reach the right agent in under a minute. That alone changed our close rate.

Daniel Reyes

Managing Broker, Harbor Realty

Ready when you are

Ready to build what's next?

Tell us what you're building and we'll help turn it into a fast, scalable digital product built for real-world growth.

Web DevelopmentAI AutomationMobile AppsCustom SoftwareBrandingMarketing