Live-listing website with instant lead routing
MLS-synced listings, crawlable property pages and AI-qualified leads routed straight to agents.
- Services
- Web Development, AI Automation
- Industry
- Real Estate
- Timeline
- 8 weeks
- Year
- 2024
- 0.1x
- qualified leads
- <0 min
- enquiry to agent, from 20+ hours
- +0%
- organic traffic in six months
Harbor's listings lived inside an iframe from a third-party provider: invisible to Google, slow to load and impossible to brand. Enquiries landed in a shared inbox and often waited a day before an agent replied.
- 01
Synced the MLS feed into the site so every property became a real, indexable page with its own metadata.
- 02
Designed property pages around photos, map and the two actions buyers take: book a viewing and ask a question.
- 03
Added an AI assistant that answers listing questions and qualifies enquiries by budget, timeline and financing.
- 04
Routed qualified leads to the right agent in HubSpot within a minute, with the full conversation attached.
A fast, fully branded listings site that ranks for neighbourhood searches, with an AI front desk that qualifies buyers around the clock and hands them to agents while interest is still hot.
“Leads now reach the right agent in under a minute. That alone changed our close rate.”
Daniel Reyes
Managing Broker, Harbor Realty
Next up: Ember Kitchen
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