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Practical notes on web, AI and growing a business online.

No hot takes. Checklists, methods and lessons from projects we've shipped, written so you can act on them with or without us.

Web DevelopmentSEO

How to replatform your website without losing SEO

Most redesigns lose traffic because nobody owns the migration. Here's the checklist we run on every rebuild.

20 August 2026 · 6 min read
AI Automation

What to automate first (and what to leave alone)

A simple way to rank the tasks in your business by time saved versus effort to build, before you buy any AI tool.

30 July 2026 · 5 min read
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