Rebrand and authority-led website for a consulting firm
New identity, editorial website and a content engine that positions the partners as the obvious choice.
- Services
- Branding, Marketing
- Industry
- Consulting
- Timeline
- 10 weeks
- Year
- 2024
- 0.4x
- inbound enquiries
- +0%
- average engagement value
- 0
- pieces ranking on page one
Meridian's work was excellent and its brand was not. A dated logo, a template website and no published thinking meant prospects couldn't tell them apart from cheaper competitors.
- 01
Ran positioning workshops with the partners to sharpen who they serve and what they refuse to do.
- 02
Designed a restrained identity that reads as senior: typography-led, confident, no stock imagery.
- 03
Built an editorial website where insights, not services, are the front door.
- 04
Set up a content engine: monthly long-form pieces, repurposed for LinkedIn, tracked against enquiry quality.
A brand and website that finally match the calibre of the work, plus a publishing rhythm that keeps the partners visible to the clients they want.
“The rebrand finally matches the calibre of our work. The right clients started calling.”
Sarah Lindqvist
Operations Director, Meridian Advisory
Next up: Stackline
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