A bright, reassuring site for a 24/7 dental clinic

Dental patients are often anxious, and emergency patients are in pain. The site needs to show immediately that the clinic is open, trustworthy and easy to reach.

1. 01

   Put the 24/7 promise and the emergency phone number in the first screen.

2. 02

   Used a fresh teal-and-blue palette and a real photo of the reception to feel welcoming rather than clinical.

3. 03

   Made Book an Appointment a persistent action in the header and hero.

4. 04

   Organised services, referrals and contact information into a simple navigation.