A fragrance storefront built to browse by scent

Buying perfume online is hard: shoppers can't smell it. The storefront has to help people find a scent by notes and mood, and give a small-batch brand enough credibility to earn a first order.

1. 01

   Added scent-family filters (Gourmand, Fruity, Woody, Floral and more) at the top of the page for fast discovery.

2. 02

   Used rich product photography and a clean layout so the bottles are the focus.

3. 03

   Promoted the 25ml minis and first-order code as a low-risk way to try the range.

4. 04

   Added press logos and a chat widget to build trust and answer questions.